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Operations, Marketing & Transformation
Anna Morrogh
COO · CMO · Chief of Staff · Director of Special Projects
LinkedInA systems thinker with 19 years across everything from bootstrapped startups to global multinationals. Scaled teams at Google, built marketing at growth-stage companies, and restructured operations as COO of climate-tech disruptor Toucan. Steps into a noisy business and gets to the root cause of recurring internal issues — doing the work to define, implement and communicate the changes alongside you and your team.
Own practice
Anna MorroghSuperpower
Turning chaos into clarity — seeing what to fix, what to simplify and what to drop when everyone else is too deep in it.
Specialises in
- Untangling complex, cross-functional problems
- Organisational design and scaling operations
- Founder support and strategic pivots
- AI adoption and fluency across a business
What that looks like
- Restructuring a climate-tech startup's operations as COO — cutting burn 70%, speeding output by 50%, and holding 0% attrition through the change
- Building a design unicorn's EMEA marketing operation from scratch as first hire outside the US, driving qualified leads from 100% of target accounts
- Repositioning a business from VC fund to members' club — 1,000+ pre-launch sign-ups at 50% conversion to paid, database grown 10x
Rooms Anna has been in
GoogleYouTubeInVisionToucanAllBright
