Marketing & Transformation
Róisín Haugh
CMO · Marketing Transformation Lead · Head of Creative Operations
LinkedInTwenty years working inside and alongside marketing, creative and agency teams, from WPP and Ogilvy to major global brands and in-house organisations. Comes into teams where growth, change or complexity has exposed the cracks in how things work. Gets quickly to what's really going on, then works across people, process, structure and commercial performance to make the function perform better commercially and work better day to day — from transforming global operating models to turning around struggling functions.
Superpower
Making complex change work in creative organisations — walking into the chaos, seeing what's really going on, knowing what needs to change, and bringing people with you while protecting what makes the creative work good.
Specialises in
- Marketing, creative and agency transformation
- Operating models, processes and ways of working
- Building in-house creative and content capability
- Commercial performance, scoping and resourcing
- Digital and AI-enabled transformation
What that looks like
- Designing an operating model that scaled across 27 markets and 20+ agencies and became the standard way of working for a global client
- Turning around commercial performance in creative teams — improving billed recovery, rescuing €200k of descoped work in a quarter and protecting €250k of revenue at immediate risk
- Designing commercial and operating models for €10m+ accounts and multi-million euro programmes
- Creating the conditions for exceptional creative work, including operational leadership of one of the world's most awarded advertising teams
- Giving overloaded marketing teams visibility of what they're doing, what it's costing and where their capacity is really going
Rooms Róisín has been in
