Marketing & Transformation
Róisín Haugh
CMO · Marketing Transformation Lead · Head of Creative Operations
LinkedInTwenty years working inside and alongside marketing, creative and agency teams, from WPP and Ogilvy to major global brands and in-house organisations. Comes into teams where growth, change or complexity has exposed the cracks in how things work — gets quickly to what's really going on, then works across people, process, structure and commercial performance to make the function perform better.
Superpower
Making complex change work in creative organisations — walking into the chaos, seeing what's really going on, knowing what needs to change, and bringing people with you while protecting what makes the creative work good.
Specialises in
- Marketing, creative and agency transformation
- Operating models, processes and ways of working
- Building in-house creative and content capability
- Commercial performance, scoping and resourcing
- Digital and AI-enabled transformation
What that looks like
- Designing an operating model that scaled across 27 markets and 20+ agencies and became the standard way of working for a global client
- Turning around commercial performance in creative teams — improving billed recovery, rescuing €200k of descoped work in a quarter and protecting €250k of revenue at immediate risk
- Designing commercial and operating models for €10m+ accounts and multi-million euro programmes
- Creating the conditions for exceptional creative work, including operational leadership of one of the world's most awarded advertising teams
Rooms Róisín has been in
